Pixel Arena

Client
Google × NBA

Ask
Immersive Mobile Experience

A metaverse-inspired experience with the new Pixel 7 Pro as the star enabler, to deepen fan engagement within the NBA App.

Role
Experience Designer

Leading wireframing and prototyping, while also collaborating with the Game Design team to help shape game dynamics and logic.

Year
2023

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In short

A dynamic experience where fans compete in challenges, test their basketball knowledge, and sharpen their skills with tips from NBA pros. With detailed avatar personalization and exclusive gear drops, Pixel Arena bridges the gap between digital & physical basketball culture.

Project 1 - Pixel Arena - Image 03.png
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Team

Producer

7

Project Manager

1

Experience Designer

Creative Team

17

4

Developer

10

Next

OBS – Paris Olympics